l Teen boys are cutting back on their use of traditional colognes as inexpensive body sprays sold through mass retailers grab hold of their attention. The NPD Group’s Men’s FragranceTrack 2006 study finds that usage of cologne is down sharply among teens. According to NPD’s survey, the number of teens (13-17) wearing cologne dropped 18 percentage points in just one year. In 2006, 59% of teens ages 13-15 told NPD they wear cologne, down from 81% in 2005. For older teens, ages 16 and 17, 68% said ...